I’m Chris McKnoulty, an Australian entrepreneur and passionate business coach and mentor with practical, first-hand experience building my own multi-six figure businesses full of heart.
These businesses continue to be very profitable, supporting me and my life. Today, I apply the practical know-how and experience that allowed me to create these businesses towards making my clients' companies the best they can be.
My Story
I’ve been exploring the intersection of purpose and business for a while now, thirteen years to be exact. Back in 2009, working in the property development world, I was solely focused on “getting ahead” and making as much money as possible. I was miserable, unfulfilled and empty. And because my focus was solely on "getting ahead", I wasn't getting ahead at all—you and I both know that's not how it works.
Incredibly lost, I took off on a two-year journey around the world, from the islands of the Galapagos to the peaks of the Himalayas, in search of life’s purpose beyond surface-level success. In the jungles of Peru, sitting in a thatched-roof hut, a light bulb moment for my next business came to me. It was something I deeply cared about, that would allow me to use my skills and experience, serving a group of people who’d historically been taken advantage of in my industry.
I came home and put my new perspective around purpose to work and saw that business go from nothing to recurring monthly profits of $30k-$40k in the space of six months. And the light bulb never went out.
Memories from my two-year journey around the world.
My purpose?
To help good people authentically connect with what they truly care about and experience great business success as a result.
My biggest reward?
Witnessing my clients experiencing that level of flow in their business where everything aligns and it just works.

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